What's New With Advertising
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What's New With Advertising
What's New with Advertising is your go-to podcast for staying ahead in the ever-evolving world of advertising. Whether you're a DTC advertiser, agency pro, founder, marketer, or media buyer, we cut through the noise to bring you what’s actually working right now—no fluff, no distractions. Advertisi...
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Facebook Ads Creative Strategy to Scale Beyond $100K/month Ad Spend
Struggling to break past six figures with your Meta (Facebook) ads? In this episode of The Growth Marketing Stories podcast, Aazar sits down with Ovid...
$150M Facebook Ads Expert Media Buying Tactics
In this episode, we dive into the world of media buying with insights from industry experts.
Discover how to effectively run Facebook ads in 202...
9 Dumb Ads That Worked (And Why Should You Steal Them)
For better visual experience, we recommend check out our ad on Youtube: https://go.aazarshad.com/dumb-ads
In this episode, we discussed dumb ads...
I Finally Figured Out How to Use AI to Create Ads That Convert Like CRAZY
Attention! For better experience, we do recommend check out our Youtube video so you can see the ad examples visually too: https://go.aazarshad.com/ai...
Creative Testing Strategy Masterclass in 2025
In this episode, we discussed:
00:00 Importance of Structured Creative Testing
04:19 Ad Analysis and Strategy Development
09:06 Opti...
The 90-Day Creative Roadmap You Need To Win on Meta (Link in the show notes)
Show notes:
03:50 Tariff Ads
08:30 Tea DTC Ad Creative Working
11:23 Sexy Ad We Wish We Created
13:33 Meggings Appeal Dynamics...
The One Cinematic Broll Tool Every Advertiser Needs in 2025
This week we discussed:
00:00 AI Tools That Create Stopping Brolls
07:03 Ad Format You Should Steal
11:01 How to Fix An Ad Account S...
5 Meta Ads Creative Formats That Convert Like Crazy in 2025
This week we discussed:
04:05 AI Tool Fixes Lip Sync Problem
08:06 Automated Audience Targeting with Proxima
12:50 Why this carousel...
How to Leverage Super Bowl for Paid Social Without Paying
This week, we discussed:
Show notes:
00:00 Rethinking Advertising: Focus on Branding
05:51 Authentic-Looking Advertorial Strategy
3X ROAS With or Without AI?
In This Episode:
Why Tune In? This episode is packed with actionable insights for leveraging AI effectively in your marketing efforts while show...
The AI Ads Tool That Broke The Internet
Hi Everyone! We changed the name and switched the pod concept and format. Everything in the pod, listen to it.
Show notes:
00:00 Advertisi...
The Power of an Irresistible Offer: How One Company Cut Cost per Acquisition in Half
This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half.
If you like this ep...
What's Working in Paid Social in 2022 & Beyond by Dara Denny
This is the behind-the-scenes story of my mastermind call that I am sharing with you.
If you are interested in my mastermind group, DM me on Twi...
How an 8-Figure D2C Brand Runs Paid Social Marketing
Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker.
This was discussed in our mastermind g...
10 Marketing Lessons I wish I knew Sooner
You can also read these lessons here:
If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611
Join my...
How Message-Market Fit Lifted 300% Conversion Rate for Heights
In this episode, Daphne broke down her process how she increased her company's conversion rate.
Below are some timestamps:
00:59 - A bit a...
15 Cold Emails Tactics To Get What You Want
15 tactics of cold email I am sharing from my last 10 year experience.
And here's a good email as an example: https://twitter.com/Aazarshad/stat...
14 Bootstrapped Marketing Tactics To Get You Zero to 7-Figures
Here are the show notes:
15 Lessons I have Learned in My 10-Year Sales Career That Helped Me in Marketing & Life
You can see these lessons here:
How MyObvi Bootstrapped Its Way From Zero to $30Mn In 3 Years
Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed:
1:52 - The beginning of MyObvi...
Three New Mental Models for Conversion Rate Optimization
Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.
We discussed:
1:00 - Intro
1:20 - How his...
![How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]](https://images.pod.co/Tckn8XdobuN6cGTtNG2V-_bdPd4GaZSlN2p5jsnamLw/resize:fill:1500:1500/plain/artwork/b0e7f6d2-72e7-4394-92f9-1a65c40394c4/growth-marketing-stories/how-lattice-built-a-media-company-to-be-valued-at-3bn-and-first-marketer-to-vp-of-marketing-lessons.jpg)
How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]
Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.
Show notes:
1:36 - Abo...
My 7-Figure SEO Playbook [The Complete Audio Guide]
I'm sharing my 7-figure SEO playbook. Here are some topics I covered:
Key links:
Reach out if you'd like me to recommend you...
How Product-Led Content Drove Sparktoro's Higher Retention
In this episode, we discussed how to launch product-led content.
Discussion timestamps:
2:17: How to think about job switching as a marke...
How Growth Mentor Bootstrapped A Marketplace Without Paid Ads
In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard.
We discussed:
1:38 - How did he c...
How I Grew Twitter Audience From 1000 to 12.5K So Far (And How I Would Do It Differently)
Hey there!
This is my story about growing Twitter organic socials.
Very tactical and mental models based.
Please reach out on Twitte...
How A Podcaster Achieved 100,000+ Downloads/Episodes With Storytelling (Practical Lessons)
In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode.
Timestamps:
Ask a Growth Mentor: What is the best play for leveraging micro-influencers to driving growth for B2B SaaS companies?
This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors.
Casey Hill recommends podcasting.
Cas...
Ask A Growth Mentor: What Should You Initially Do In Your Acquisition To Increase Retention Later
This is a mini-cast where we'll try to answer the questions of folks in my audience.
Aditya Gaur asked this question. Hope this helps him and so...
How LivingCozy Publication Grew Zero to 100,000 Visitors Per Month
Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marke...
Growth Debate: SEO vs Thought Leadership (Stories, Why, Pros & Cons)
In this episode, we introduced "growth debates" as a new segment.
Marketers have struggled to choose either of them for growth. We wanted to giv...
![How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]](https://images.pod.co/QfPFH5uuF9-16INiW4kpmO5sTFrDJnHImVZ3_d2bX5A/resize:fill:1500:1500/plain/artwork/e6a070f9-056b-4f49-9cb1-1b404513a40f/growth-marketing-stories/nelson-buyer-centric.jpg)
How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]
In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue”
We discusse...
Growth Conversations: Why We Buy & How To Discover It
In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.
Here's what we've discussed:
How I Grew 3X To An 8-Figure Business With Facebook Ads [The Complete Audio Guide]
In this episode, I cover my story of how I grew Synthesis with Facebook Ads.
Important, I would not have been able to do without Badal's help.
Public Announcement: How Would You Do It?
Hey! Amazing people,
Give this a listen and reach out to me at aazar@aazarshad.com or Twitter or LinkedIn
How One Insight Funded Million Dollars Campaign Idea
In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea.
Links:
How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles
In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.
2:29 - How growth marketing & chess are...
2 B2B Attribution Mistakes That You Should Never Do
In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do.
We...
How Truebill Grew Zero to $100Mn in ARR (But They Almost Died Early On)
In this episode, we cover an inspiring story of Truebill and its growth levers.
We discussed:
3:07 - The Truebill original story
5:2...
Wins & Losses: The Report That Went Viral
This report got us so many customers and leads.
I'm sharing these reports here: