BE THAT LAWYER
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BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that...
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Lee Rudin: Turning Purpose Into Profit In Modern Law
In this episode, Steve Fretzin and Lee Rudin discuss:
Key Takeaways:
"You’ve got to give people a reason to pick you. If y...
Walt Hampton: Building A Career That Feeds Your Soul
In this episode, Steve Fretzin and Walt Hampton discuss:
Key Takeaways:
"No is a full sentence. Every yes we give dilutes...
Brian Haugh: Mastering the Lateral Move
In this episode, Steve Fretzin and Brian Haugh discuss:
Key Takeaways:
"All you got to do is focus on the next second, the...
Dr. Rachel Boehm: Sustaining Excellence Through Resilience
In this episode, Steve Fretzin and Dr. Rachel Boehm discuss:
Key Takeaways:
"Culture is a verb. You have to keep creating...
Charles Gallaer: Simplifying the Practice to Amplify the Impact
In this episode, Steve Fretzin and Charles Gallaer discuss:
Key Takeaways:
"It's important to keep things simple...anythin...
Stacey Brown Randall: You Deserve Referrals, But You Do Not Owe Them
In this episode, Steve Fretzin and Stacey Brown Randall discuss:
Key Takeaways:
"Doing great work does not equal referrals." — St...
Addison Watson: Building Freedom, Confidence, and Clients in Modern Law
In this episode, Steve Fretzin and Addison Watson discuss:
Key Takeaways:
"If you feel the anxiety of being an entrepreneu...
Raquel Gomes: From Burnout to Boundaries and Balance in Business
In this episode, Steve Fretzin and Raquel Gomes discuss:
Key Takeaways:
"Rest is revenue generated as well." — Raquel Gom...
Elise Buie: Numbers Plus Narrative in Building a Healthier Law Firm
In this episode, Steve Fretzin and Elise Buie discuss:
Key Takeaways:
"If you have good data, I don't care where my people...
BE THAT LAWYER LIVE Part 2: How Lawyers Turn Networking and Visibility into Rainmaking Success
What if the final piece of the puzzle for your growth was right here?
This is the second and last part of a powerful two-part conversation on Be...
BE THAT LAWYER LIVE Part 1: Turning Mistakes and Passions into Lasting Success in Legal Business Development
What if you could finally understand what it really takes to grow as a lawyer beyond just practicing law?
In this first part of a specia...
Nancy Fox: Networking Business Development and the Future of Rainmaking in Law
In this episode, Steve Fretzin and Nancy Fox discuss:
Key Takeaways:
"Agility is not necessarily what lawyers are trained i...
Matt Darner: Getting Paid What You Deserve While Running a Law Practice
In this episode, Steve Fretzin and Matt Darner discuss:
Key Takeaways:
"If you’re not invoicing regularly, it is communica...
Eric Ritter: Future-Proofing Law Firm Marketing with AI and Smart Digital Strategies
In this episode, Steve Fretzin and Eric Ritter discuss:
Key Takeaways:
"SEO gets you seen, but that answer engine optimiza...
Steve Haddadin: How Obsession, Proactivity, and Communication Shape Growth in Law and Business
In this episode, Steve Fretzin and Steve Haddadin discuss:
Key Takeaways:
"[Entrepreneurship is] about creating your own o...
K'Lee Terrazas: How Lawyers Can Stop Flying Blind and Start Scaling with Confidence
In this episode, Steve Fretzin and K'Lee Terrazas discuss:
Key Takeaways:
"People have to feel like they are heard and that they’r...
Ed Alexander: Why Communication and Strategy Make or Break Law Firm Partnerships
In this episode, Steve Fretzin and Ed Alexander discuss:
Key Takeaways:
"Partnerships, it’s interesting, because they’re m...
Ral West: Business Growth Through Delegation, Automation, and Client Clarity
In this episode, Steve Fretzin and Ral West discuss:
Key Takeaways:
"You cannot grow your business if you don't learn to d...
Phyllis Sisenwine: Swing the Bat and Build the Business
In this episode, Steve Fretzin and Phyllis Sisenwine discuss:
Key Takeaways:
"You really can’t be afraid to swing that bat...
Jerold Rothkoff: From Starting Out Alone to Leading a Growing Firm with Strategy and Discipline
In this episode, Steve Fretzin and Jerold Rothkoff discuss:
Key Takeaways:
"You create your own luck. Luck just doesn't happen. Yo...
Chris Ducker: Building a Business That Truly Supports the Life You Want
In this episode, Steve Fretzin and Chris Ducker discuss:
Key Takeaways:
"Burnout isn’t a badge of honor, it’s a warning si...
Joanne Black: The Mindset and Language Shifts That Transform Referral Success
In this episode, Steve Fretzin and Joanne Black discuss:
Key Takeaways:
"Asking for help is the strongest thing you can do...
BE THAT LAWYER LIVE Part 2: Building Lasting Client Relationships Through Authenticity and Consistency
What separates lawyers who struggle from those who thrive? In this special Part 2 of Be That Lawyer Live, you’ll discover how our guests integrate aut...
BE THAT LAWYER LIVE Part 1: The Lawyers Rainmaking Playbook for Mindset, Networking, and Strategic Action
What if your legal career could shift from unpredictable to unstoppable simply by changing your approach to relationships and opportunity? In this spe...
Jordan Whelan: How Targeted Strategy and Inner Work Drive Legal Success
In this episode, Steve Fretzin and Jordan Whelan discuss:
Key Takeaways:
"If you see yourself as someone who’s struggling,...
Viktoria Altman: Stop Random Acts of Marketing and Start Getting Clients
In this episode, Steve Fretzin and Viktoria Altman discuss:
Key Takeaways:
"If you are doing anything on social media, it...
Matt Dixon: What Today's Rainmakers Know About Client Loyalty and Personal Value
In this episode, Steve Fretzin and Matt Dixon discuss:
Key Takeaways:
"The best partners lead to their capabilities, not with thei...
Stephen Seckler: Smart Strategies for Lawyers Who Hate Selling
In this episode, Steve Fretzin and Stephen Seckler discuss:
Key Takeaways:
"You don't have to have an entrepreneurial mindset to a...
Chris Earley: How Lawyers Can Win by Outworking and Outsharing the Competition
In this episode, Steve Fretzin and Chris Earley discuss:
Key Takeaways:
"The lawyer who creates the most content today is go...
Nick Werker: The Overlooked Power of Intake and Client Communication
In this episode, Steve Fretzin and Nick Werker discuss:
Key Takeaways:
"Don’t pressure people, but let them know that you h...
Ruby Powers: How Content Creation Drives Legal Practice and Client Connection
In this episode, Steve Fretzin and Ruby Powers discuss:
Key Takeaways:
"If we’re not repurposing, if we’re not maximizing a...
Barbara Kaplan: Making Clients the Hero and Finding the Right Ones to Serve
In this episode, Steve Fretzin and Barbara Kaplan discuss:
Key Takeaways:
"Facts tell, stories sell because of the human c...
David Schnurman: Building Resilience and Business Through Optimism and Action
In this episode, Steve Fretzin and David Schnurman discuss:
Key Takeaways:
"If you compliment somebody else, and it's auth...
Joe Jones: What It Takes to Shift from Lawyer to Founder
In this episode, Steve Fretzin and Joe Jones discuss:
Key Takeaways:
"There’s just so many tools out there that you can get that a...
Dan Lear: What Lawyers Need to Know About Selling Without Being Salesy
In this episode, Steve Fretzin and Dan Lear discuss:
Key Takeaways:
"If you don’t know what you want, be clear about that....
Gavin Sharpe: Becoming a Rainmaker Starts with Mindset
In this episode, Steve Fretzin and Gavin Sharpe discuss:
Key Takeaways:
"The traits that most lawyers share is that instin...
Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert
In this episode, Steve Fretzin and Janet Falk discuss:
Key Takeaways:
"If you're not going to [put yourself out there], th...
Ben Walker: Mastering RFPs to Grow Your Business
In this episode, Steve Fretzin and Ben Walker discuss:
Key Takeaways:
"If you're not hiring people that are getting other offers,...
Sue Kirchner: Making Your Brand the Promise Clients Trust and Remember
In this episode, Steve Fretzin and Sue Kirchner discuss:
Key Takeaways:
"The best you can do is to have your messaging and...
Rafi Arbel: Turning Consistent Effort Into Business Growth and Brand Visibility
In this episode, Steve Fretzin and Rafi Arbel discuss:
Key Takeaways:
"The reason the water cuts through the rock is that it is a...